Social Media Field Production Certificate of Achievement

Program Description

The Social Media Field Production Certificate is designed to better understand how field video production will enhance social media outreach. Utilizing field production basics such as interviews, livestreaming, and commercial production; students will gain an understanding for the appropriate tools. Students will learn engaging video strategies to expand social media audiences.

The pathway below represents an efficient and effective course taking sequence for this program.  Individual circumstances might require some changes to this pathway.  It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Division

Arts & Humanities

Department

Film, Television, and Media

Career and Academic Pathway (CAP)

Arts, Communication, Design

Program Learning Outcomes

  1. Create an online portfolio of work to demonstrate entry-level skills.

  2. Write a resume for entry-level employment in media, television, or film development.

  3. Produce short video content that meets the standards of broadcast and social media outlets.

  4. Produce multiple packages of video content for social media and broadcast platforms.

  5. Qualify for entry-level work in public relations and internal communications where video is required.

Program Map

GE General Education
O Available Online
Program Requirement
P Program Prerequisites

1st Semester

12 units
FTVM 102
Introduction to Film and Media Aesthetics

This course introduces the close analysis of film and television and examines the broad questions of form and content, aesthetics and meaning, and history and culture. The course also explores the diverse possibilities presented by the cinematic art form through an examination of a wide variety of productions, national cinemas, and film movements. The topics include modes of production, narrative and non-narrative forms, visual design, editing, sound, genre, ideology and critical analysis.

Course Details:

  1. Departmental Advisory: ENGL 101
  2. Departmental Advisory: ENGL 101H
FTVM 132
Video Production

Have you ever wondered how music videos and commercials are created? These productions use techniques of single camera operations. This course introduces the theories, terminologies, and operations of video production. The topics include composition, single-camera operation, portable field lighting, video recorder, audio recording and control, and editing. The aesthetic theories and fundamentals of scripting, producing, and directing for broadcast commercial or video to be used in other multimedia platforms. Students will plan and execute pre-production, production, and post-production working as a cohesive production crew.

Course Details:

  1. Departmental Advisory: FTVM 130
  2. Departmental Advisory: ENGL 101
  3. Departmental Advisory: ENGL 101H
FTVM 215
Editing II

This advanced level course provides students with the skills and technologies to edit both fiction and documentary films as well as other forms of visual media. Students will learn on industry level software systems and equipment.

Course Details:

  1. Prerequisite: FTVM 114
FTVM 121
Intermediate Screen, Media, and Broadcast Writing

This course is designed to provide intermediate level training in skills required to create scripts for film, television or electronic media. Techniques of scriptwriting and marketing are explored. An emphasis on proper formatting, technical, conceptual, and styllistic issues and techniques of scriptwriting and marketing are explored.

Course Details:

  1. Departmental Advisory: FTVM 120
  2. Departmental Advisory: ENGL 101
  3. Departmental Advisory: ENGL 101H