Social Media Narrative Production Certificate of Achievement

Program Description

The Social Media Narrative Production Certificate is an in-depth look at how to harness audio and video story telling for social media platforms. Some of these strategies consist of short form documentary and narrative content creation. This certificate helps you to define video production for social media marketing, including defining your audience, finding your voice, content creation, and tracking.

The pathway below represents an efficient and effective course taking sequence for this program.  Individual circumstances might require some changes to this pathway.  It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Division

Arts & Humanities

Department

Film, Television, and Media

Career and Academic Pathway (CAP)

Arts, Communication, Design

Program Learning Outcomes

  1. Create a portfolio of work to demonstrate entry-level skills.

  2. Write a resume for entry level employment in media, television, or film development.

  3. Produce short video content that meets the standards of broadcast and social media outlets.

  4. Design multiple packages of video and audio content for social media and broadcast platforms.

  5. Qualify for entry-level work in public relations and internal communications where video is required.

Program Map

GE General Education
O Available Online
Program Requirement
P Program Prerequisites

1st Semester

15 units
FTVM 111
Studio Audio Production

This course serves as an introduction to the theory and practice of broadcast audio production for podcasting, digital recording applications, and radio. Students will learn the fundamentals of sound design and aesthetics, microphone use, digital audio workstations, and digital recording equipment. Students gain hands on experience recording, editing, mixing, and mastering audio. Upon completion, students will have basic knowledge of applied audio concepts, production workflow, equipment functions, and audio editing software.

Course Details:

FTVM 215
Editing II

This advanced level course provides students with the skills and technologies to edit both fiction and documentary films as well as other forms of visual media. Students will learn on industry level software systems and equipment.

Course Details:

  1. Prerequisite: FTVM 114
FTVM 233
TV Studio Production
This is an in-depth course in techniques of planning, producing, writing, and directing television programs; with an emphasis on polishing technical skills, creativity, and teamwork. Explores advanced video switching techniques, video recording and editing formats, program rundowns, timing, and advanced director's cues. (Formerly RTVF 230)

Course Details:

  1. Prerequisite: FTVM 130
FTVM 112
Film Audio Production

This audio production course provides specialized training in digital audio work as it pertains to field audio production. This includes recording live events, field audio dialogue, and sound effects for use in all forms of media content.  Topics include the use of audio post -production techniques and the skills necessary to compete in the entertainment, communications, and multimedia industries.

Course Details:

FTVM 198
Media Practicum
This course includes practical experience in design/layout, visual, online, multimedia journalism, emerging technologies, and leadership/management. This intermediate student media practicum includes lab hours that regularly produce news, feature non-fiction product, or documentary with a journalism emphasis by and for students and distributed to a campus or community audience. Some assignments may include a variety of student media across multiple platforms, including print, broadcast, and online. Content must be student produced with student leadership emphasis.

Course Details:

  1. Prerequisite: FTVM 130