Social Media Production Certificate of Achievement

Program Description

Our Social Media Production Certificate program is designed to provide students with comprehensive training in the creation of engaging and visually compelling content for various social media platforms. Through a combination of Film, Television, Media Classes such as video production, editing, and Art classes such graphic design and typography classes, participants will develop the skills necessary to craft impactful multimedia content that captivates audiences and drives engagement. From conceptualization to execution, students will learn the fundamentals of storytelling, cinematography, and graphic design techniques, empowering them to produce professional-quality content tailored to the unique demands of social media. Whether you're an aspiring content creator looking to launch a career in digital media or a marketing professional seeking to enhance your social media presence, our certificate program offers the perfect blend of theory and hands-on experience to succeed in the fast-paced world of social media production.

The pathway below represents an efficient and effective course taking sequence for this program.  Individual circumstances might require some changes to this pathway.  It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Division

Arts & Humanities

Department

Film, Television, and Media

Career and Academic Pathway (CAP)

Arts, Communication, Design

Program Learning Outcomes

  1. Develop the ability to create strategic and engaging content across digital platforms, incorporating video, photography, and public relations principles to effectively convey brand messaging, engage audiences, and drive desired actions.

  2. Acquire proficiency in multimedia storytelling techniques, integrating video, photography, and public relations strategies to craft compelling narratives that resonate with target audiences and enhance brand identity and reputation in the digital space.

  3. Develop the ability to conceptualize and execute strategic social media content plans, integrating video production, editing, and graphic design to effectively engage target audiences, increase follower engagement, and drive desired actions.

  4. Cultivate creative problem-solving skills in multimedia production contexts, learning to overcome technical challenges, adapt to evolving social media trends, and produce innovative content that stands out in the digital landscape.

  5. Build a comprehensive portfolio showcasing proficiency in video production, editing, and graphic design for social media platforms, demonstrating the ability to conceptualize, create, and deliver high-quality multimedia content suitable for a variety of social media marketing campaigns and branding initiatives.

Program Map

GE General Education
O Available Online
Program Requirement
P Program Prerequisites

Term 1

12 units
ART 144 - Typography and Visual Communication
This course is an introduction to the study of letter forms and fundamental typographic principles and vocabulary with an emphasis on the application to visual communication artifacts. Students investigate typographical structure, format, legibility, and meaning-making through traditional and digital projects, and explore the evolution and classification of letter forms from an historical perspective, including the importance of emerging technology in their development.

Course Details:

  1. Departmental Recommendation: ART 148
FTVM 110 or FTVM 111

This course will give instruction and practice in performing and announcing. Topics include interpretation of copy, news casting, music continuity, interviewing, and the operation of audio equipment while performing. Students will practice commercial material and improvisational announcing. 

Course Details:

OR

This course provides an introduction to the principles and techniques of audio production for podcasts, digital recording, and broadcasting. Students will explore sound design, microphone techniques, digital audio workstations (DAWs), and recording equipment while gaining hands-on experience in recording, editing, mixing, and mastering audio. Emphasis is placed on storytelling, creative sound application, and adherence to industry standards, including FCC regulations and copyright laws. By the end of the course, students will demonstrate proficiency in audio production workflows and apply these skills to create professional-quality projects.

Course Details:

FTVM 114 - Editing I
This course focuses on the fundamental techniques, skills, and theories of editing as well as the technical requirements for assembling a digital video project. Through a series of hands-on projects, students will put traditional theories of picture and sound editing into practice. The course will also cover the history of nonlinear editing and provide an overview of the post-production process.

Course Details:

  1. Departmental Recommendation: ENGL C1000
  2. Departmental Recommendation: ENGL C1000H
FTVM 132 - Film and Video Production I

Have you ever wondered how music videos and commercials are created? These productions use techniques of single camera operations. This course introduces the theories, terminologies, and operations of video production. The topics include composition, single-camera operation, portable field lighting, video recorder, audio recording and control, and editing. The aesthetic theories and fundamentals of scripting, producing, and directing for broadcast commercial or video to be used in other multimedia platforms. Students will plan and execute pre-production, production, and post-production working as a cohesive production crew.

Course Details:

  1. Departmental Recommendation: FTVM 130
  2. Departmental Recommendation: ENGL C1000
  3. Departmental Recommendation: ENGL C1000H

Term 2

9 units
ART 148 - Fundamental Graphic Design Principles and Digital Practices

This course is an introduction to the fundamental concepts, principles, practices, and theories applied to the creation of compositional space. Students will explore the integration of design elements and principles, color theory, composition, typography, visual communication, and visual logic, as they relate to design disciplines and professional practices.

Course Details:

  1. Departmental Recommendation: ENGL C1000
    2. or
  2. Departmental Recommendation: ENGL C1000H
  • Transfers to CSU
    • FTVM 213 - Radio and Podcast Operations

    Radio and Podcast Operations introduces students to the advanced techniques and workflows necessary to create professional-quality audio content across multiple formats. Students will engage in producing short- and long-form projects, including podcasts, promotional spots, features, music segments, and news reports. Emphasis is placed on project development, team collaboration, audio engineering, scriptwriting, and understanding audience demographics. Students will also explore the importance of representation and inclusivity in audio media. By the end of the course, students will be prepared to produce broadcast-ready content suitable for outlets such as KVCR, YouTube, and managed podcast platforms.

    Course Details:

    1. Prerequisite: FTVM 110
    2. Prerequisite: FTVM 111
      3. or
    FTVM 215 - Editing II

    Editing II builds upon foundational Editing I knowledge, guiding students toward advanced postproduction techniques in various projects. Students will refine their storytelling skills by integrating narrative structure, color correction, sound design, and finishing workflows into their editing process. Working with industry-standard software, they will learn to interpret production notes, maintain cultural sensitivity and accurate representation, and prepare content for various distribution platforms. This course may also be offered in hybrid or fully online formats, providing flexibility through distance education delivery methods.

    Course Details:

    1. Prerequisite: FTVM 114